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Tag Archives: Starbucks

It’s a love fest!

Starbucks, in partnership with RED, recently announced a plan to have musicians in 156 countries participate in a Global Sing-along, which produced this totally adorable video:

What does this have to do with the price of (coffee) beans? The All-You-Need-is-Love fest is part of a giant global plan to save the continent of Africa from dying of AIDS (and also maybe sell some coffee and reap the marketing benefits of associating their brand with…

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Product (RED): from ridicule to dialogue

This blog has ridiculed the RED campaign from all possible angles. We’ve questioned whether creating a few pennies of aid through buying a corporate product is worth all the hype, criticized the murky finances of the legal entity behind RED, and gone after RED co-founder Bono with jibes, fake awards and parodies.

Displaying exceptional cool in the face of this mockery, Bobby Shriver, the other co-founder of RED, met…

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Can Starbucks Buy a “Saving Africa” Image for a Nickel?

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I was curious about what the going rate is these days for attracting customers who want to save Africa. Five cents was a little lower than I expected.

How much money is flowing to Africa from this? Aid Watch’s exclusive investigation consisted of asking about seven Starbucks cashiers around Greenwich Village how often they processed the Starbucks Red card, with its payoff of five cents for Africa per use. All except one cashier said…

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