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Tag Archives: Nike

So now we have to save ourselves and the world, too? A critique of “the girl effect”

by Anna Carella, PhD student in political science at Vanderbilt University

Women have increasingly become the focus of international economic development projects, as exemplified by “the girl effect,” a catchphrase and global phenomenon that suggests that development projects aimed at women will succeed because women are more likely to nurture their families and communities.

The “girl effect” initiative was launched by the Nike Foundation in 2008 and has gained traction in the media (Save a Girl,

Posted in Badvocacy and celebs, Stereotypes, Women and gender | Also tagged 45 Comments